Background: On the Super Bowl, the day when America gathers the most, orders the most, and watches the most, how does Verizon stand out, especially when everyone advertises the most? You break the TV format by breaking the internet.

Breaking the internet is a cultural phenomenon that people love. It's a moment of excitement and wonder that takes over the world. To demonstrate Verizon's quality, we needed to show that it could survive even the most cultural and testing stars in the world.

Insight: To shatter the Super Bowl, we need to break the internet instead.

Big Idea: You can break the Internet…But you can’t break the Verizon Network

A 60-second ad turns into the ultimate network and cultural stress test by partnering with Beyonce to launch her next album.

Background: Almost all companies appealing to military & veterans (Mil-Vets) leverage stereotypical tropes, i.e., American flags and saluting soldiers, which signal veteran but not relevance. While serving, military veterans gain knowledge, expertise, and capabilities that help them excel at almost anything. Still, the arduous homebuying process with the VA home loan is a place where veterans’ skills feel null.

Insight: “Veteran” equates to one with extensive skills & experience who can handle anything.

Big Idea: “Contextualize their veteran skills into homebuying ones with Veterans United.”

The rules-based campaign leverages relevant and familiar ‘Veteran Moves’ that resonate as service experience and homebuyers. Veterans United is the de facto ‘battle buddy’ that supports and helps every home purchaser.

Background: Following COVID-19, People in droves focused more on reinventing their homes to their personalized tastes. The kitchen was the one place in the house that was still bland and muted. Samsung was the first brand in the category to provide a plethora of colors and customization.

Insight: Bespoke empowers the last frontier of the home with creativity and self-expression.

Big Idea: “Show the endless spectrum of home possibilities with Samsung Bespoke ”

Samsung provided real possibilities for the home to become a true extension of peoples’ personalities past the kitchen's stainless steel, black, and white norms today.

Background: During the height of COVID-19, the US faced the most challenging moment in its history. Cases were on the rise in April, and the country was struggling to cope with the world's realities. Brands created the same messages of “we are here for you” and “we are with you,” which soon became old and apathetic to the public.

Insight: Empower their ability to fight vs. acknowledge their plight.

Big Idea: “Uncertain Times Call For Unbelievable People.”

The most ambitious and passionate generation is finding itself, for the first time in its life, truly powerless and locked indoors. Instead of acknowledging their hopelessness through just being there, have the Army empower them with the ability to fight back and make an impact.

Stick To Art Campaign: Bronze Cannes Lion

Background: Art is something that has been sought after by diabolical dictators and common man alike. To stress the importance of art, one must see what has happened to those who do not embrace their creativity, and in-turn becomes something else. 

Insight: History shows not working toward your artistic passions has greater consequences.

Big Idea: "There are worse things you can be than a starving artist."

There are various similarities between dictators who aspired to be artists and world-shaping artists. By pointing out the similarities between those who chose to follow their path in art vs. those who didn't, one can see the true impact that art can have on the world.

Walgreens 

Background: Walgreens wanted to reframe its perception within the care space. Even with being a leader, people didn't understand Walgreen’s personalized and caring expertise. 

Insight: There’s more behind the name on a med script.

Big Idea: "Behind each medication script, there’s a personal story.

Brands provide an impersonal narrative of care by talking to you about how much they love you. They do this impersonally and from their point of view. To have trust in anyone, you have to show a personal understanding of each individual. 

AT&T With DIRECTV

Background: AT&T had recently launched its new DIRECTV's mobile entertainment streaming on the go and wanted to develop a digital communication platform for the African American Consumer that would not only raise awareness but engagement with the brand.

Insight: You not being in the know is more than a personal issue.

Big Idea: "Weak TV game isn’t just a personal problem, it’s an everyone problem.”

Everyone hates not being able to talk about the latest and greatest TV because someone hasn't caught up. All because they "don't have enough time" Or "are never home." These weak excuses are keeping you from being in the know and are messing with your social life.

American Freedom Foundation

Background: The American Freedom Foundation (AFF) is a non-profit dedicated to helping veterans find employment. The client didn't know how to reach civilian employers about the value veterans provide. Here the client asked for help with their communication and creative to inform employers about veterans.

Insight: Veterans’ abilities aren’t in a different language but experience.

Big Idea: "Veteran's resumes aren't typed but worn."

Employers don't know about the skills veterans have to be a positive contribution to the workforce. But in reality, Veterans wear their credentials. Each medal and ribbon represents a milestone in their career.